Maximising Online Visibility: Ads on Google

Maximising Online Visibility: Ads on Google

The online presence of your business is more crucial than ever. To ensure potential customers can find you effortlessly, optimising your searchability is paramount. Here’s a guide to help you understand the fundamentals of searchability as well as leverage Google Ads to supercharge your online visibility.

Understanding Searchability

Importance: Higher searchability means more visibility, leading to increased web traffic and potential customers.

Definition: Searchability is the key to being found online; it encompasses both organic search results and paid advertising.

Holistic Approach: Combine organic strategies like SEO with paid methods like Google Ads for a comprehensive approach.

The Basics of SEO (Search Engine Optimisation)

Keywords: Identify and incorporate relevant keywords related to your business in your website content.

Quality Content: Create informative, engaging, and relevant content that addresses your audience’s needs.

Meta Tags: Optimise title tags and meta descriptions for each page to improve click-through rates.

Google My Business (GMB) Optimisation

Claim Your Listing: Ensure your business is listed on Google My Business with accurate information.

Complete Your Profile: Provide comprehensive details about your business, including operating hours, location, and contact information.

Local SEO: Leverage GMB for local search by including location-specific keywords and encouraging positive customer reviews.

Mobile-Friendly Website

Responsive Design: Ensure your website is optimized for mobile devices, as Google prioritizes mobile-friendly sites in search results.

Page Speed: Improve loading times for your pages to enhance user experience and search rankings.

Local SEO Strategies

Local Keywords: Incorporate location-specific keywords in your content.

Local Backlinks: Build relationships with local businesses and encourage backlinks to your website.

Google Maps Ads: Consider using Google Maps Ads to enhance your visibility in local searches.

Social Media Integration

Consistent Branding: Maintain a consistent brand presence across social media platforms.

Engagement: Actively engage with your audience on social media to increase your brand’s visibility.

Social Signals: Google considers social media presence as a ranking factor; maintain a consistent brand image across platforms.

Paid Social Ads: Complement your organic social efforts with paid advertising on platforms like Facebook and Instagram.

Regular Content Updates

Fresh Content: Regularly update your website with fresh, relevant content.

Blog Strategy: Establish a blog to regularly publish fresh and relevant content, attracting both organic and paid search traffic.

Google Ads Content: Align your Google Ads content with your organic content strategy for a cohesive brand message.

Analytics and Monitoring

Google Analytics: Integrate Google Analytics to track website performance, user behaviour, and the effectiveness of your Google Ads campaigns.

Google Ads Metrics: Regularly monitor key metrics within your Google Ads account, such as click-through rates and conversion data.

Keyword Tracking: Monitor the performance of your chosen keywords and adjust your strategy accordingly.

Online Directories and Listings

Consistent NAP: Ensure your business name, address, and phone number (NAP) are consistent across online directories, ensuring alignment with Google Ads messaging.

Google Local Service Ads: Explore Google Local Service Ads to further boost your local visibility and connect with potential customers.

Reputable Directories: List your business on reputable online directories relevant to your industry.

Continuous Improvement

Adaptability: Stay informed about changes in search engine algorithms and adapt your strategy accordingly.

Google Ads Optimisation: Regularly optimise your Google Ads campaigns based on performance data and user insights.

Feedback: Welcome feedback from customers and use it to make necessary improvements to your online presence.

By combining the organic strength of SEO with the targeted reach of Google Ads, business owners can create a robust online presence that not only captures the attention of potential customers but also maximises the impact of their advertising budget. Remember, an integrated approach to searchability is the key to standing out in the competitive online marketplace.

M365 Collaboration Capabilities with AI

M365 Collaboration Capabilities with AI

Harnessing the power of artificial intelligence (AI) alongside Microsoft 365 (M365) can revolutionise productivity and efficiency. With the recent introduction of Copilot, an AI-powered assistant, the possibilities for streamlining workflows and enhancing collaboration are endless. Let’s explore how AI and M365 is transforming the way we work:

Collaborative Document Creation

M365 offers a suite of powerful tools, including Microsoft Word, Excel, PowerPoint, and more. AI capabilities embedded within these applications enhance collaboration and productivity. For example, AI-powered grammar and style suggestions in Microsoft Word ensure that written content is polished and professional. Smart data analysis in Excel allows for quick insights and recommendations. And intelligent design suggestions in PowerPoint help create visually appealing presentations.

Enhanced Communication and Collaboration

M365’s collaboration tools, such as Microsoft Teams, combined with AI capabilities, further enhance communication and teamwork. AI-powered features like real-time language translation, smart meeting scheduling, and automated transcription of meetings help overcome language barriers and improve collaboration among global teams. Additionally, intelligent content recommendations and search capabilities within Microsoft SharePoint and OneDrive facilitate efficient information sharing and retrieval.
Blade003_GuidedTour analytics-screenshot

Data Insights and Analysis

M365’s integration with AI technologies enables users to unlock valuable insights from their data. With Microsoft Power BI, for instance, AI algorithms can identify patterns, detect anomalies, and make predictions, allowing businesses to make data-driven decisions. Whether it’s sales forecasts, customer behaviour analysis, or operational optimisation, AI-infused data analysis tools in M365 empower organisations to drive efficiency and stay ahead in today’s competitive landscape.

Personalised Productivity

AI in M365 can intelligently adapt to individual users’ preferences and work patterns, boosting personal productivity. For instance, Microsoft Outlook’s AI-driven email prioritisation helps users focus on important messages and automate repetitive tasks. Cortana, Microsoft’s virtual assistant, can provide personalised reminders, schedule management, and even anticipate user needs based on previous interactions.

Efficient Coding Assistance & Quality Improvement

Copilot, developed by OpenAI in collaboration with Microsoft, is designed to assist developers by debugging and generating code suggestions as they write. By leveraging machine learning models trained on vast amounts of publicly available code, Copilot can provide contextually relevant code suggestions, improving coding speed and accuracy. With Copilot integrated into M365, developers can save time and focus on high-level problem-solving instead of repetitive coding tasks.

Security and Privacy

Microsoft is committed to ensuring the security and privacy of user data when utilising AI technologies like Copilot. Copilot follows strict security protocols and adheres to privacy regulations to protect sensitive information. User feedback is anonymised to maintain privacy and by using Bing Chat Enterprise, commercial users can harness the benefits of AI with peace of mind that user and business data is protected.

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Revolutionising Business with AI: Boosting Productivity for Hybrid and Office Workforces

Revolutionising Business with AI: Boosting Productivity for Hybrid and Office Workforces

In today’s fast-paced and increasingly competitive business landscape, the quest for efficiency and productivity is taking centre stage. Companies are continuously searching for innovative ways to enhance the work experience of their employees while minimising costs. Artificial Intelligence (AI) technology, which has emerged as a game changer in automating business processes and streamlining workflows, both in the office and in a hybrid working model. In this post, we’ll explore some revolutionary AI technologies that have proven to save time and money, making staff more productive and ready for the future of work.

virtual attendant

1. AI-powered Virtual Assistants

Virtual assistants like Google Assistant, Siri, and Amazon Alexa have already made their way into our daily lives. Now, AI-powered virtual assistants are revolutionising the workplace—empowering users to manage their tasks, meetings, and priorities more effectively. These virtual workplace assistants can schedule meetings, remind staff of deadlines or appointments, and even help draft emails. By managing tasks on an employee’s behalf, AI-powered virtual assistants save time, increase productivity, and improve the employee experience.

Intelligent Document Processing

2. Intelligent Document Processing

AI-driven optical character recognition (OCR) technology can now automate the process of scanning, extracting, and digitising information contained in documents. This speeds up operations by reducing the need for manual data entry and streamlining the handling of critical information. Additionally, natural language processing (NLP) technology can analyse text data and identify essential elements like dates, names, or specific phrases. By automating these processes, employees can allocate their time to more valuable tasks and reduce human errors.

Robotic Process Automation (RPA)

3. Robotic Process Automation (RPA)

RPA leverages AI technology to automate repetitive and monotonous tasks traditionally handled by humans. RPA not only reduces the time spent on these tasks, but it also increases accuracy and efficiency. Furthermore, RPA can be applied to various departments, including human resources, procurement, and accounting, enabling staff to focus on strategy, decision making, and innovation.

AI Customer Support

4. AI-driven Customer Support

Customer support is a vital aspect of any business. By employing an AI-powered chatbot, businesses can offer instant support and problem-solving capabilities to their customers. Chatbots can handle routine queries and troubleshoot common issues, reducing the workload of customer service staff and enabling them to focus on more complex inquiries. Furthermore, since chatbots are available 24/7, customers can get assistance at any time, improving overall customer satisfaction.

AI-based Workforce Analytics and Management

5. AI-based Workforce Analytics and Management

Understanding employee behaviour and performance is crucial for optimising productivity. AI-driven workforce analytics tools can identify patterns and trends in employee work habits or performance, providing invaluable insights for managers. This information can be used to devise targeted training programs or incentive schemes, improving employee engagement and performance. Additionally, AI-powered scheduling and resource management tools can help managers assign tasks, track progress, and balance workloads more effectively in a hybrid working environment.

Artificial Intelligence technologies have proven to be key enablers in transforming workplaces and automating a wide range of business processes. By adopting AI-powered solutions, businesses can save time and money while enhancing employee productivity, both in the office and in a hybrid working paradigm. The AI revolution is here, and it is up to us to harness its potential and empower our organisations for a more efficient, cost-effective, and streamlined future.

Get ready for the IE11 retirement. Switch to Microsoft Edge today

Get ready for the IE11 retirement. Switch to Microsoft Edge today

Microsoft has recently announced that it is permanently disabling Internet Explorer 11 (IE11) on certain versions of Windows 10 from February 14, 2023. This update will be rolling out to the Microsoft Edge Stable channel over the next week via a progressive rollout process.

Microsoft Edge Browser

The purpose of the update is to redirect users from IE11 to Microsoft Edge. Once the update is installed, users will be informed that IE has been retired and is no longer supported. Selecting “Continue” will start the redirection process from Internet Explorer 11 to Microsoft Edge. As part of the update, the Microsoft Edge icon will replace all IE icons in the start menu and taskbar.

What if I need IE for certain websites?

If any website you visit is incompatible with Microsoft Edge and requires IE, you can reload it with IE mode in Microsoft Edge once redirected. To enable IE mode, click the Ellipsis (three horizontal dots) in the top, right-hand corner of Microsoft Edge. Then select “Reload in Internet Explorer Mode” from the options.

Will I lose IE browser data such as favourites and passwords?

All data that was saved in your IE browser, including your favourites, history, cookies and passwords, will be brought over to Microsoft Edge so you can seamlessly continue browsing.

Preparing your Business for the Update

It is essential to prepare your business for this update by taking the necessary steps beforehand. In order to plan an effective transition strategy for this update, it is important to consider how your business uses IE11 and which websites need it to function.

Proactive steps to ensure that you are prepared

Ensure all staff members understand which sites they need to access and if any require training to help them become familiar with using Microsoft Edge as a substitute browser. Consider this update and its effects on your day-to-day operations. If you have already transitioned from IE11 to Microsoft Edge, the update will not impact you.

Will Legacy Applications continue to function?

Businesses that rely heavily on legacy applications should pay close attention as these applications may no longer work correctly after the upgrade if not properly configured in advance. If not checked prior to the update, there could be significant disruptions to the overall productivity of those affected. Special attention should also be on assessing whether or not these legacy applications need updating or replacing prior to implementing the update from Internet Explorer 11 to Microsoft Edge across your systems.

After over a decade, it is time to bid farewell to Internet Explorer 11. It is essential for IT managers and small business owners alike to take initiative-taking steps ahead of time to ensure a smooth transition away from IE11 and towards using Microsoft Edge. Proper planning and preparation will also ensure your business is equipped with the necessary tools and resources during this transition.

How to set up Internet Explorer

Technologies that will shape our world in 2023 and beyond

Technologies that will shape our world in 2023 and beyond

We are already using smart algorithms every time we search the internet, shop online, navigate as we travel, choose how we entertain ourselves, and conduct countless tasks. But what will the next few years bring? According to many experts, we are on the cusp of a new era in computing, one that will be defined by immersive digital worlds and blockchain technology. Here is what you need to know about the hyper-connected, intelligent world of 2023 and beyond…

What is the Metaverse?

Some futurists believe that by the end of 2023, we will all be spending a significant amount of time in digital worlds that are so realistic, they are indistinguishable from reality. These “metaverses” will be built on blockchain technology and will allow us to digitally recreate anything in the physical world. For example, you could attend a virtual concert featuring your favourite band, explore an exotic vacation destination, or play a virtual reality game with friends from around the world. And because metaverses will be built on blockchain technology, they will be incredibly secure and resistant to hacks and cybercrime.

The Hyper-Connected World

As metaverses become more popular, our physical world will become increasingly connected to the digital world. This “hyper-connectivity” will enable new types of interactions and experiences that are not possible in the physical world. For example, you may be able to purchase products and services with a simple voice command or receive real-time updates about the status of your delivery without having to track it yourself. And thanks to advances in artificial intelligence (AI), many of these interactions will be carried out by digital assistants who will always be available to help us with our needs.
The future of technology

A Sustainable Future

As we become more reliant on technology, it is essential that this reliance is sustainable. Fortunately, many of the technologies that will shape our future are environmentally friendly. A good example of environmentally friendly technology is 5G networks. 5G networks deliver high-speed internet to our mobile devices and use less energy than current 4G networks. Additionally, solar energy is becoming more cost-effective as technology improves its efficiency and storage capacity. As a result, it is likely that we will see an increase in solar-powered homes and businesses in the coming years.
The future is looking pretty bright—and pretty tech-savvy! It is important to stay ahead of the curve when it comes to emerging technologies so that you can make the most of their benefits. Whether it is getting ready for the metaverse or ensuring that your business is using sustainable technology, keeping up with the latest trends will help you stay ahead of the competition. Subscribe to KeyTech’s monthly mailing list to stay informed of the latest technology trends.

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Microsoft 365 app to replace Office.com

Microsoft 365 app to replace Office.com

A recent post on the Microsoft 365 Admin Center indicates that the new Microsoft 365 web app has started rolling out last week, and that the Windows and mobile apps will follow in January 2023.

Watch the short video below for a sneak peek of the Microsoft 365 app desktop interface.

The Microsoft 365 app is thoughtfully designed to help users be more productive by managing all their documents, notes and media in one place. In addition, the app allows them to create content like a pro and work seamlessly across devices.
The Microsoft 365 app will be free to install from the Microsoft website and the Apple and Google Play stores but requires an active Microsoft 365 subscription. Once the app installation is complete, users are prompted to sign in with their Microsoft 365 account.
After signing in on the desktop app, users will see their email, calendar, files, and contacts in one place. The app also promises features such as task management and the ability to share documents with other users.
The Microsoft 365 app is an excellent way for users to stay organised and productive. Email, calendar, files, and contacts will be in one place, allowing easy access to the information needed without switching between different apps or screens. The task management and document-sharing features are also beneficial for those who need to collaborate with others on projects or tasks.

The Microsoft 365 app will automatically replace the existing Microsoft Office web experience and will bring some new features to its users. The rebranding of Office.com is only the first change users will notice.
Some of the most notable new features include tagging support, a feed tab and a new apps module.

  • Tagging support will help users classify documents with custom tags.
  • The feed tab feature will surface meetings, shared files and trending content within your organisation.
  • A new apps module will provide a unified interface to access productivity apps from Microsoft and third-party providers.
The Microsoft 365 app will become a great tool for increasing productivity. Users can use the app on the web or install the app on desktop and mobile devices. The app aims to provide a unified experience across Microsoft 365 apps, including Outlook, OneDrive and Teams. Overall, the Microsoft 365 app will become a valuable asset for individuals and businesses, helping them to increase their productivity and organise their work-life more efficiently.

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